British consumer goods giant Unilever has announced a substantial investment of $1.5 billion (30 billion Mexican pesos) in Mexico over the next three years, aiming to bolster its production capabilities and stimulate job creation. The investment plan, unveiled during President Claudia Sheinbaum’s daily morning press conference, underscores Mexico’s growing appeal as a hub for international business operations.
A significant portion of this investment, 8 billion pesos (approximately $407.4 million), is earmarked for constructing a new manufacturing facility in Nuevo León. This state-of-the-art plant will focus on producing beauty and personal care products, aligning with Unilever’s strategic expansion in the region. The project is expected to generate around 1,200 new jobs, contributing to local economic development.
“This investment will create 1,200 new direct and indirect jobs in Mexico,” stated Willem Uijen, Unilever’s Chief Supply Chain and Operations Officer, highlighting the company’s commitment to fostering employment opportunities in the country.
President Sheinbaum welcomed Unilever’s investment, noting it as a testament to the confidence international companies have in Mexico’s economic prospects. “It means they see a positive and promising future for Mexico,” she remarked, emphasizing the alignment of such investments with her administration’s “Plan Mexico” initiative, which seeks to attract both domestic and foreign investments.
The announcement comes amid a wave of foreign investment in Mexico, with other multinational corporations like Walmart’s Mexican division and Netflix recently disclosing significant investment plans. These developments reflect a broader trend of international companies recognizing Mexico’s strategic position and economic potential.
Unilever’s expansion in Mexico not only reinforces its presence in the Latin American market but also contributes to the country’s industrial growth and employment landscape. The company’s investment is poised to have a lasting impact on the region’s economic vitality and underscores the importance of Mexico as a key player in global manufacturing and commerce.
