The new San Luis Potosí Atlanta air route, operated by Embraer 190, will depart daily at 9:00 a.m., strengthening international tourism and boosting the local economy.
A new daily air connection between San Luis Potosí and Atlanta, Georgia promises to reshape the state’s tourism landscape and strengthen its global reach. Josefina Cepeda Echavarría, Secretary of Tourism for San Luis Potosí, highlighted the benefits of the route in a statement, noting that easier access for international visitors will position the state as a competitive destination worldwide.
Under the new arrangement, Embraer 190 aircraft will handle the route. Each morning at 9:00 a.m., the plane departs from General Ignacio López Rayón International Airport in San Luis Potosí and touches down in Atlanta at 2:22 p.m. The return flight leaves Atlanta at 3:39 p.m. and lands in San Luis Potosí at 4:49 p.m. The schedule supports efficient business travel and leisure trips, allowing same-day connections for visitors and residents alike.
“Opening this route marks a major step for tourism in San Luis Potosí,” said Secretary Cepeda. “By easing international access, we attract more visitors, bring in new investment, and create opportunities for cultural and commercial exchange.” Local hotels, tour operators, and restaurants stand to gain from the influx of travelers. City officials and business owners are already planning special promotions to welcome guests from Atlanta and beyond.
Embraer 190 jets, known for their fuel efficiency and passenger comfort, will operate the flights daily. Each aircraft accommodates approximately 100 passengers. Early ticket sales indicate strong demand for both inbound and outbound seats. Airline representatives believe the midday departure from Atlanta also appeals to U.S. business travelers who can finish a morning meeting and board the flight bound for San Luis Potosí.
Tourism analysts project that this new connection could increase foreign arrivals by as much as 15 percent over the next year. “San Luis Potosí has a growing reputation for historic architecture, natural parks, and vibrant cultural festivals,” said Alejandro Ruiz, director of a local travel agency. “Direct flights from a major U.S. hub make it easier to include San Luis Potosí on multi-city itineraries.”
Beyond tourism, the air route is expected to boost trade. Local producers of handcrafted goods, artisanal cheeses, and specialty agricultural products hope to expand exports to Georgia and neighboring states. Josefina Cepeda pointed out that the route underlines the state government’s commitment to modernizing infrastructure. She added that officials will continue pursuing partnerships with other airlines to open additional destinations in North and South America.
Economic development experts also noted potential job creation tied to increased visitor numbers. Hotels may need to hire more staff, and new tour offerings—such as guided mountain hikes and heritage tours—could emerge to meet demand. “A strong air link is a lifeline for tourism-driven regions,” said María Hernández, an economist at the University of San Luis Potosí. “We expect higher occupancy rates at hotels, more revenue for local businesses, and a multiplier effect throughout the service sector.”
Residents have expressed optimism. Local business owner Ricardo Mendoza said he plans to expand his boutique hotel’s marketing in the United States. “In the past, flying through Mexico City added hours of travel time,” Mendoza explained. “Now, a direct flight makes it simpler for someone in Atlanta to visit. That convenience is a game changer for small businesses like mine.”
Still, some community members urge careful planning to ensure infrastructure keeps pace. Traffic flow around the airport and availability of rental cars may need upgrades to handle higher passenger volumes. In response, state officials confirmed they are reviewing road improvements and exploring partnerships with car rental agencies to streamline services for new arrivals.
As the first Embraer 190 passenger jet from Atlanta arrives later this month, local leaders have scheduled a ribbon-cutting ceremony at the airport. Josefina Cepeda will lead the event, joined by business representatives and civic leaders. In her closing remarks, the Secretary of Tourism reiterated that the new San Luis Potosí Atlanta air route not only opens the door for international travelers but also strengthens the state’s standing on the world stage.
