Playa del Carmen has launched the week-long “Mexico in Playa” festival, celebrating cultural tourism through music, dance, theater, and food, with Querétaro as the featured guest state from May 24 to 31.
Playa del Carmen has announced the launch of the “Mexico in Playa” cultural festival, scheduled to run from May 24 to 31, with the central Mexican state of Querétaro selected as this year’s guest of honor. The week-long celebration aims to promote cultural tourism through a wide range of activities that highlight the richness and diversity of Mexico’s regional traditions.
Organized by local government and cultural institutions, the event will transform public spaces across Playa del Carmen into stages for artistic expression. The program will include live music, theater performances, traditional dance exhibitions, and visual arts installations. Visitors and residents will have the opportunity to participate in workshops focused on crafts, cuisine, and regional heritage.
Querétaro’s inclusion as the guest state will bring special programming dedicated to the region’s cultural identity. Highlights include folkloric dance troupes, performances of traditional music, and culinary showcases featuring local specialties such as enchiladas queretanas and artisanal cheeses. The participation of Querétaro reflects an effort to build interregional cultural bridges and enhance the national visibility of its heritage.
The “Mexico in Playa” initiative forms part of Playa del Carmen’s broader strategy to position itself as a destination for more than just sun and sand. By embracing cultural tourism, local authorities hope to attract a more diverse range of visitors, support local artists, and strengthen national unity through shared traditions.
Most of the festival’s events will be free to the public, though some specialized workshops may require advance registration. Activities will be held at various venues throughout the city, and the full schedule is expected to be released in the coming days through official tourism channels.
Organizers are inviting both domestic and international visitors to experience the sights, sounds, and flavors of Mexico during this immersive celebration of cultural identity. The “Mexico in Playa” festival represents a growing trend among tourist destinations in Mexico to integrate traditional heritage into the modern travel experience.
